At 6.0% CAGR, Middle East & Africa Nutraceuticals Market is Projected to be Worth US$ 26.96 billion by 2031, says Business Market Insights

According to Business Market Insights’ research, the Middle East & Africa nutraceuticals market was valued at US$ 16.93 billion in 2023 and is expected to reach US$ 26.96 billion by 2031, registering a CAGR of 6.0% from 2023 to 2031. Plant-based and organic nutraceuticals and consumer focus on preventive health are among the critical factors attributed to drive the Middle East & Africa nutraceuticals market growth.

The increasing number of health-conscious consumers worldwide boosts the demand for nutraceuticals with vegan, organic, and plant-based tags. The burgeoning awareness of the more significant nutritional profiles of plant-based nutraceuticals than their traditional counterparts is expected to propel the demand for plant-based nutraceuticals over the forecast period. These products contain collagen, minerals, antioxidants, and carbohydrates in higher amounts with lower fat content, which appeals to consumers seeking healthier nutraceuticals. To keep up with the growing trend of organic and plant-based products, several companies focus on launching their plant-based nutraceuticals, along with expanding their existing product lines. In 2024, Brevel, Ltd., a microalgae protein company, launched its first commercial plant in Israel, covering 27,000 square feet. The facility can produce hundreds of tons of clean, non-GMO microalgae protein powder, addressing the growing global alternative protein market. This development marks a significant step in scaling plant protein production to meet commercial food market demands. In 2023, Switch Foods launched a state-of-the-art plant-based meat production facility in Abu Dhabi, supporting the UAE's National Food Security Strategy 2051. Additionally, Singapore's Float Foods introduced its plant-based egg alternatives in the UAE, partnering with Bidfood Middle East to supply four OnlyEg products—shreds, Omelette, Tamagoyaki, and Patties—to local businesses. These products may also be available in Bahrain, Saudi Arabia, Jordan, and Oman. Thus, plant-based and organic nutraceuticals are emerging as significant nutraceuticals market trends.

On the contrary, the complexity of regulations hampers the growth of Middle East & Africa nutraceuticals market.

Based on type, the Middle East & Africa nutraceuticals market is segmented into functional foods, functional beverages, and dietary supplements. The functional foods segment held 51.3% market share in 2023, amassing US$ 8,687.35 million. It is projected to garner US$ 13,860.42 million by 2031 to register 6.0% CAGR during 2023–2031.The dietary supplements segment is further sub segmented into general wellness, sports nutrition, weight management, immune health, and others.

In terms of distribution channel, the Middle East & Africa nutraceuticals market is segmented into supermarkets and hypermarkets, specialty stores, online retail, convenience stores, and others. The convenience stores segment held 33.0% share of Middle East & Africa nutraceuticals market in 2023, amassing US$ 5,588.15 million. It is anticipated to garner US$ 8,890.00 million by 2031 to expand at 6.0% CAGR during 2023–2031.

By country, the Middle East & Africa nutraceuticals market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 61.9% share of Middle East & Africa nutraceuticals market in 2023. It was assessed at US$ 10,478.86 million in 2023 and is likely to hit US$ 16,242.20 million by 2031, registering a CAGR of 5.6% during 2023–2031.

Key players operating in the nutraceuticals market are Glanbia Plc, NOW Health Group Inc, Amway Corp, Nature's Bounty, Garden of Life LLC, Danone SA, GNC Holdings LLC, Quest Nutrition LLC, Kellanova, and Chobani LLC among others.

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